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Personalization Attitudes

Only 40% of Personalized Messages Feel Personal

May 9, 2018 By Opinion.org Leave a Comment

Personalization is not just about understanding the individual consumer - brands need to consider their overall approach based on country-specific, age and gender attitudes to personalized marketing, as well as the characteristics and attributes that make a message feel personal to their different audiences, or they risk alienating customers. This is according to survey … [Read more...] about Only 40% of Personalized Messages Feel Personal

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