Survey reveals that age matters when it comes to smartphone preferences
In the battle between Apple’s iPhone and Samsung’s Galaxy, American teens and adults are split on which one they want as a holiday gift. Over a third (35 percent) of teens said they either want the pricey iPhone X or the Apple iPhone 8. Overall, adults said the Samsung Galaxy S8 is the smartphone they’d prefer to unwrap (38 percent). Only 20 percent of adults want the iPhone X, with a slightly higher percentage (22 percent) wanting the iPhone 8. The national survey was fielded among 1,034 adults and 507 teens by Propeller Insights on behalf of Ebates, a leader and pioneer in cash back shopping and subsidiary of the global internet services company Rakuten.
| Which smartphone would you most like to receive? | Percent of adults who said this | Percent of teens who said this | ||
| 1. Samsung Galaxy S8 | 38 percent | 28 percent | ||
| 2. Apple iPhone 8 Plus | 23 percent | 25 percent | ||
| 3. Apple iPhone 8 | 22 percent | 35 percent | ||
| 4. Apple iPhone X | 20 percent | 35 percent | ||
If you’re planning to buy your teen a pair of Beats wireless earbuds, as 28 percent of American parents are, you’re in luck—at 44 percent, it’s the number one trendy teen gift that teens most want to receive. Teen boys also want a drone (47 percent), while girls want a Polaroid camera (52 percent). Trendy teen gifts for both teen boys and girls include:
| Which of the following trendy gifts is at the top of your wish list? | Percent of teen boys who said this |
Percent of teen girls who said this | |||
| 1. Beats wireless earbuds | 38 percent | 49 percent | |||
| 2. Nintendo Switch | 38 percent | 30 percent | |||
| 3. Bose portable speaker | 28 percent | 25 percent | |||
| 4. Amazon Echo | 26 percent | 24 percent |
However, while 27 percent of parents think that fidget spinners are still a hot gift for teens, only 15 percent of teens put this on their wish lists.
Non-Electronic Gifts Are Popular Too!
When asked which non-electronic gift Americans most want to receive, the most popular choice was a gift card—for both adults and teens (both 77 percent). Adults also put clothing (49 percent), shoes (35 percent) and accessories (31 percent) at the top of their list. Teens agreed and also listed clothing (63 percent), shoes (55 percent) and accessories (44 percent) as their most desired non-electronic gifts.
Getaways were also a popular choice for Americans (32 percent). In fact, almost three-quarters—72 percent—would forego a gift in exchange for a holiday getaway.
When it comes to which type of gift card Americans would most like to receive, money in the form of a Visa, Amex or Mastercard (72 percent) was the top choice. This is followed by a gift card to a restaurant (59 percent), a retailer (51 percent) or for travel.
And men should take note: one-third of women also selected a gift card for a spa treatment (35 percent).
One-in-five Americans also plan to spend between $250-$500 on holiday gifts this year, and almost as many will spend more than $1,000 (18 percent) or $750-$1,000 (17 percent).
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