Black Friday failed to lift consumer spending in November. Mark Antipof, Chief Officer – Commercial at Visa, commented:
“Festive cheer was in short supply for the UK’s retailers during last month as Black Friday promotions failed to lift consumer spending. November’s poor performance means that we stand by our earlier prediction that the UK will see its first fall in overall Christmas spending by consumers since 2012.
“The gap between the performance of e-commerce and the high street widened again last month. Bricks-and-mortar retailers saw sales down for the seventh consecutive month, while e-commerce continued its upward growth trend, boosted in particular by consumers taking advantage of online promotions around Black Friday.