Consumers who had a frustrating shopping experience are three times more likely than satisfied consumers to not buy from the retailer or brand again, but companies that consistently exceed customer expectations could significantly increase revenues by charging a premium for the experience, according to new research from Accenture (NYSE: ACN). The research is based on a … [Read more...] about Frustrated Consumers Three Times More Likely Than Satisfied Consumers to Avoid Buying From Retailer or Brand Again