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Consumer Economy Growth

Consumer Economy Growth Shifting to ‘Direct Brands’

February 13, 2018 By Opinion.org Leave a Comment

Declaring that companies like Warby Parker, Glossier, and Away are not “interesting curiosities,” but instead represent an “enduring shift in the way the consumer economy operates,” the Interactive Advertising Bureau (IAB) today published research indicating that growth in most consumer categories is shifting to brands centered on direct consumer relationships and agile supply … [Read more...] about Consumer Economy Growth Shifting to ‘Direct Brands’

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